People hear "fractional COO" and picture someone tightening up your Slack channels and building an org chart. Sometimes that's part of it. But if that's all you're getting, you're underusing the role, and probably overpaying for it.

Not every client is the right client. Here's how I think about fit.

When I decided to build something of my own, I kept coming back to my early work experiences. Small enough to be accountable. Experienced enough to be useful. There when the first plan meets reality.